About MAGNA
MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.
MAGNA harnesses the aggregate power of all IPG media investments to create leverage in the market, negotiate preferred pricing and secure premium inventory to drive maximum value for our clients. The MAGNA Investment and Innovation teams architect go-to-market investment strategies across all channels including linear television, print, digital and programmatic on behalf of IPG clients. The team focuses on the use of emerging media opportunities, as well as data and technology-enabled solutions to drive optimal client performance and business results.
MAGNA Intelligence has set the industry standard for more than 60 years by predicting the future of media value. The MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.
MAGNA harnesses the aggregate power of all IPG media investments to create leverage in the market, negotiate preferred pricing and secure premium inventory to drive maximum value for our clients. The MAGNA Investment and Innovation teams architect go-to-market investment strategies across all channels including linear television, print, digital and programmatic on behalf of IPG clients. The team focuses on the use of emerging media opportunities, as well as data and technology-enabled solutions to drive optimal client performance and business results.
MAGNA Intelligence has set the industry standard for more than 60 years by predicting the future of media value. The MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.
About MAGNA Advertising Research
Since 1950, MAGNA forecasts have been the industry's leading source for measuring and forecasting advertising revenues. MAGNA forecasts media owners' advertising revenues in the US and around the world through the analysis of media companies' public filings, government reports, trade association data and local market expertise. MAGNA new methodology was introduced to the industry in 2009 and has redefined measurement for the advertising-supported media economy, delivering unparalleled authority and accuracy.
Our Global Advertising Forecasts analyze television (pay and free), internet (search, display, video, social, mobile), newspapers, magazines, radio, cinema and out-of-home. Our reports monitor and forecast media suppliers' revenues in 70 markets, including all major markets, representing 95% of the world's economy. Our forecasts are updated twice a year and available to Mediabrands employees and external subscribers. Data can be browsed using the MAGNA Atlas website and app. Our US Advertising Revenue Forecasts, updated quarterly, include detailed data for more than 40 categories of media on a quarterly basis from 1990 to 2024 and on an annual basis from 1980 to 2030. Other regular MAGNA reports on the media industry and the global advertising market place include: the Media Economy Report, the Inflation Report, and the Programmatic Report.
Our Global Advertising Forecasts analyze television (pay and free), internet (search, display, video, social, mobile), newspapers, magazines, radio, cinema and out-of-home. Our reports monitor and forecast media suppliers' revenues in 70 markets, including all major markets, representing 95% of the world's economy. Our forecasts are updated twice a year and available to Mediabrands employees and external subscribers. Data can be browsed using the MAGNA Atlas website and app. Our US Advertising Revenue Forecasts, updated quarterly, include detailed data for more than 40 categories of media on a quarterly basis from 1990 to 2024 and on an annual basis from 1980 to 2030. Other regular MAGNA reports on the media industry and the global advertising market place include: the Media Economy Report, the Inflation Report, and the Programmatic Report.
About the MAGNA Atlas
The MAGNA Atlas, by MAGNA Intelligence, is an interactive platform to navigate MAGNA's market research on the global advertising market place. It is accessible online, on tablets, and on smartphones. Users can browse and visualize advertising spending data, insights and forecasts for 70 countries, as well as download full MAGNA reports.
MAGNA and Mediabrands employees worldwide can use their internal OnePass login to access data and reports. Third-party users must request a login or subscription. If your company already has an active subscription to MAGNA, you need to request/create a login and select your password on Request Application Authorization. It takes less than a minute.
Check out our tutorial here
MAGNA and Mediabrands employees worldwide can use their internal OnePass login to access data and reports. Third-party users must request a login or subscription. If your company already has an active subscription to MAGNA, you need to request/create a login and select your password on Request Application Authorization. It takes less than a minute.
Check out our tutorial here
For more information, please visit http://www.magnaglobal.com/services/intelligence/ or contact us at forecasting@magnaglobal.com.
Follow us on TWITTER @MAGNAGLOBAL.
Follow us on TWITTER @MAGNAGLOBAL.
This site and app were designed by MAGNA Intelligence's global forecasting team (Vincent Letang, Luke Stillman)