Tokyo Games Face Deeper Viewing Declines Than Anticipated, but Still Stand Out in a Deeply
Author: Stefanie Morales
07/28/2021. 4 min read
2020 Tokyo Olympics kicked off last Friday, July 23, postponed by one year due to COVID-19. As the pandemic still rages on, the Olympic competitions may have gone forward, but the atmosphere and experience of the Games lacks the spark of the previous years. Japan has seen its COVID-19 cases increasing over the past few weeks, declaring a state ...
New Media Trial Finds that Consumers are More Likely to Support Brands in Ad Environments
Author: Abby Beaird
07/26/2021. 2 min read
We know the status quo of online advertising is not working for many. They feel bombarded by ads and have adopted ad blockers and banner blindness as coping mechanisms. To determine if consumers could be open to a new way of thinking about advertising, the media trials team partnered with Brave, a privacy-based browser that has already pioneered ...
NHL, NBA Gain on 2020, but not Back to Pre-Pandemic levels
Author: Brian Hughes, David Tucker
07/22/2021. 5 min read
The NHL and NBA seasons have concluded with the Tampa Bay Lightning and the Milwaukee Bucks as the respective winners. The seasons were a bit more normal than the 2019-2020 seasons of each, which were marked by severe interruptions due to COVID-19. Both leagues notched increases in viewership for the 2021 seasons against truly down years, but no ...