Brands ignore changing privacy landscape and spend on programmatic advertising
Author: Luke Stillman
10/18/2021. 2 min read
Global programmatic advertising spending will increase by +23% in 2021, accelerating from 2020s +15% growth. This will take the total programmatic advertising landscape to $58bn, representing 68% of total display and video advertising spending. Importantly, not only did programmatic advertising remain robust during the COVID crisis (+15% growth ...
Emmys Bounce Back With a Streaming-Heavy Slate
Author: Stefanie Morales
09/24/2021. 3 min read
The 2021 Emmys returned to a traditional in-person ceremony, albeit with a much smaller audience -- one required to show proof of vaccination and proof of a negative COVID test taken in the past 48 hours of the show date. The return to a more traditional format proved to be a success for the Emmy Awards, which turned around two straight years of ...
2020 Tokyo Games Reflect the Changing Video Landscape on a Large Scale
Author: Stefanie Morales
08/12/2021. 5 min read
The 2020 Tokyo Olympics officially wrapped up on Sunday, August 8th with a successful closing ceremony, passing the torch on to Paris 2024. Despite looming COVID concerns, the games were able to take place as normal as possible, albeit without spectators. The USA finished the competition on top of the medal count, topping both total medal ...
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