Search Advertising is Firing on All Cylinders
Author: Luke Stillman
11/01/2021. 2 min read
Search advertising budgets will increase by +36% this year to reach $229 billion, the fastest growth in decades, as brands of all profiles (large, small, across all industry verticals) shift budgets towards keyword-based formats. Growth this year is driven by both increases in search volumes (+16%), and increases in search pricing (+17%), as the ...
US Big Three Digital Vendors Ad Revenues up 40% in Third Quarter; Facebook Rebrands as it
Author: Michael Leszega
10/29/2021. 4 min read
KEY TAKEAWAYS
The Big Three digital media vendors of Google, Facebook and Amazon, which together account for 80% of the US digital advertising market, reported combined third quarter ad revenues up 40% year-over-year (versus third quarter 2020), and 3% growth versus the previous quarter. This unsurprisingly represents a slowdown c ...
Brands ignore changing privacy landscape and spend on programmatic advertising
Author: Luke Stillman
10/18/2021. 2 min read
Global programmatic advertising spending will increase by +23% in 2021, accelerating from 2020s +15% growth. This will take the total programmatic advertising landscape to $58bn, representing 68% of total display and video advertising spending. Importantly, not only did programmatic advertising remain robust during the COVID crisis (+15% growth ...
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