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Discover our latest reports, forecasts and insights on advertising spend, audience and
consumption trends, and proprietary research findings.
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DirecTV Agrees to Buy Satellite Rival Dish

Author: Michael Leszega

10/03/2024. 3 min read

DirecTV, which is jointly owned by AT&T and private equity firm TPG Inc, announced plans to acquire Dish Network from its parent, global communications company EchoStar.

The deal comes with a nominal fee of $1. However, DirecTV will assume Dish's $9.75 billion of debt. In addition, AT&T will sell its remaining 70% stake in DirecTV to ...

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US Ad Spend Boosted by Streaming, Paris, and Harris

Author: Michael Leszega, Vincent Letang

09/16/2024. 3 min read

Key Findings

  • After a strong first half, MAGNA has raised its full-year, non-cyclical, 2024 ad spend growth forecast to +8.9%.
  • Including record-high political and Olympic spending, total media owner's ad sales will grow by +11.4% to $377 billion.
  • Automotive, CPG, and Technology (AI) are among the indus ...

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    • National TV Update: Streaming Now Accounts for 25% of National TV Ad Revenues

    Author: Michael Leszega

    08/09/2024. 4 min read

    Key Findings

  • US national television advertising sales were stable in the second quarter (-1% vs 2Q23), the best performance in two years.
  • The industry's efforts to develop the penetration of ad-supported streaming platforms was rewarded in the second quarter, as streaming ad sales grew by +21%, i.e. nearly offs ...

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