Digital Media Sales Mostly Stabilized in 4Q, Though Google Reported First Loss Since Pande

Author: Michael Leszega

02/03/2023. 5 min read

KEY FINDINGS

The major digital media companies reported fourth quarter 2022 and full-year earnings this week.

Meta slightly out-performed expectations, stabilizing ad sales (-4% globally but +2% constant currency) and users and signaling gradual improvement in the monetizing of Reels.

Amazon posted re ...

The Relationship Between Brand Personality and Content Appropriateness

Author: Shammarie Mathis

01/23/2023. 2 min read

Questionable content largely remains the great unknown within the digital landscape, especially as it relates to advertising. To better understand the impact of grey content, MAGNA Media Trials, in collaboration with Channel Factory, conducted a study to examine the nuances of such content, especially as it relates to consumer perceptions of bra ...

Connecting Culturally Through Digital Audio Ads

Author: Prayushi Amin

01/18/2023. 2 min read

The "Challenging the One & Done Approach" set out to determine the most impactful digital-audio, ad-creative strategy for multicultural audiences. The report analyzed the importance of culture for today's American consumer, along with what happens when brands connect to multicultural consumers on a cultural level through digital audio ads.

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