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Discover our latest reports, forecasts and insights on advertising spend, audience and
consumption trends, and proprietary research findings.
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Snapchat Guides Revenue Lower, Social Media Ad Growth Slows Down

Author: Luke Stillman, Vincent Letang, Elijah Harris

05/25/2022. 4 min read

KEY FINDINGS

  • Snap comments about deteriorating business conditions and reducing 2Q revenue guidance is not entirely a surprise following the disappointing revenues that Facebook reported in 4Q21 and 1Q22
  • All media owners and media types are affected by weaker-than-expected economic growth, especially in Europe

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Linear TV Inflation Accelerating

Author: Vincent Letang

05/13/2022. 3 min read

Media buyers surveyed by MAGNA in April 2022 anticipate television costs (net CPM on a broad demographic, typically 18-49) to grow by an average +14% over full-year 2022 for linear TV worldwide. This is an increase on the previous MAGNA survey (published Jan. 2022) when expectations averaged +12% globally. This is a similar inflation rate as wha ...

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National TV Update: Cross-Platform Ad Sales Up 7% in the First Quarter

Author: Michael Leszega

05/13/2022. 4 min read

KEY FINDINGS

  • Cross-platform national TV ad sales grew by +7% year-over-year in the first quarter, to $12.3 billion.
  • Non-Olympic linear ad spend was flat, as CPM inflation offset ratings decline, but incremental Olympic ad sales ($500m) bringing total linear national ad sales growth to $10.7bn (up 5%).
  • Non-lin ...

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