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Discover our latest reports, forecasts and insights on advertising spend, audience and
consumption trends, and proprietary research findings.
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Global Ad Market Recovers in Second Quarter as Expected

Author: Vincent Letang

10/03/2023. 3 min read

Key findings

  • After stagnating in the first quarter (+1.7% yoy), global ad sales re-accelerated in the second quarter in every large market (average +6.4% yoy).
  • However, traditional media owners did not fully benefit from the improvement in ad spend: 2Q23 ad revenues were down -2.9% after 1Q23 down -5.5% (full ...

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MAGNA RAISES US AD SPEND FORECAST FOR 2023/2024 ON STRONGER ECONOMIC OUTLOOK

Author: Vincent Letang

09/18/2023. 4 min read

KEY FINDINGS

  • Better-than-expected digital ad spend in 2Q and stronger economic outlook lead MAGNA to raise total ad spend forecast for full-year 2023, and for 2024.
  • The upgrade is concentrated around digital formats, driven by social media recovery and retail media fueling Search formats.
  • Meanwhile MAGNA ...

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    • US AD MARKET RECOVERS IN THE SECOND QUARTER (+4.4%)

    Author: Michael Leszega

    08/25/2023. 4 min read

    KEY TAKEAWAYS

  • Based on MAGNA analysis of media companies 2Q23 earnings, the advertising market reaccelerated in the second quarter with growth of +4.4%.
  • This is on the heels of stronger than expected economic growth in the quarter (+2.4% actual vs +1% forecast).
  • Expectations for the second half are spli ...

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