Optimizing Healthcare Ads for Streaming TV Success
Author: Jonathan Jusczyk
05/08/2025. 3 min read
MAGNA Media Trials partnered with Kargo on a new study to quantify the current consumer perceptions of healthcare ads. It also assessed to what extent the features of the Branded Canvas TV ad format can deliver on those expectations.
The research consisted of a two-pronged methodology: in-lab neuro testing to measure subconscious res ...
March Madness So Far: Solid Ratings Despite Lack of Stars or Cinderellas
Author: Alice Bell-Black, Tom Brengel
04/04/2025. 6 min read
Key Findings
- The Men's Tournament saw few upsets in the first four rounds this year due to experienced transfers in the Transfer Portal. The Final Four features all #1 seeds for the first time since 2008.
- The tournament's ratings to date are on par with the past few years, averaging 9.5 million total viewer ...
2025: A Big Year for Gaming
Author: James Roth
04/04/2025. 2 min read