The Converging Worlds of Content + Commerce
Author: Shammarie Mathis
08/11/2022. 2 min read
TV shows are often the segue into product purchases; however, the current trajectory on the path to purchase is fraught with friction. The emerging realm of brand-funded entertainment shows tremendous promise in streamlining the purchase process. As such, MAGNA Media Trials, in partnership with Amazon Ads and Mediabrands Content Studio, develope ...
Native Ads or Repurposed?
Author: Shammarie Mathis
08/11/2022. 2 min read
Research has shown that people like TikTok ads, plain and simple. Yet, the various ad types available on TikTok present questions that brands must consider what ad type is appropriate to leverage? Further, what considerations are needed to amplify the effectiveness of each ad type? In response to these questions, MAGNA Media Trials, in collabora ...
Consider Data Privacy: Hearing from people what matters most
Author: Courtney Berthiaume
08/04/2022. 2 min read
Data is an incredible resource for companies, and data collection practices are constantly evolving as a response. With the morass of data out there, it can be easy to forget about the people who are behind these data points. As such, it is imperative for companies to hear from people, their concerns, pain points, as well as preferences for how ...
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