Advertising Sales Set to Slow in Second Half After Strong First Half
Author: Michael Leszega
09/30/2022. 2 min read
Advertising sales are set to slow in the second half as the economic outlook continues to weaken, after the first half of 2022 saw robust growth. Key topics in the second quarter include the first ever decline in social media advertising sales, due to the adverse effects of Apple's iOS privacy changes, and the impending release of ad supported t ...
Native Ads or Repurposed?
Author: Shammarie Mathis
08/11/2022. 2 min read
Research has shown that people like TikTok ads, plain and simple. Yet, the various ad types available on TikTok present questions that brands must consider what ad type is appropriate to leverage? Further, what considerations are needed to amplify the effectiveness of each ad type? In response to these questions, MAGNA Media Trials, in collabora ...
The Converging Worlds of Content + Commerce
Author: Shammarie Mathis
08/11/2022. 2 min read
TV shows are often the segue into product purchases; however, the current trajectory on the path to purchase is fraught with friction. The emerging realm of brand-funded entertainment shows tremendous promise in streamlining the purchase process. As such, MAGNA Media Trials, in partnership with Amazon Ads and Mediabrands Content Studio, develope ...
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