Capturing the Moment - Driving Brand Impact in Sports
Author: Courtney Berthiaume
02/05/2025. 1 min read
The sports advertising landscape remains highly competitive, yet billions are still invested in traditional ad formats like 30-second commercials and sponsorships. To uncover how brands can maximize ad impact in live sports, MAGNA Media Trials and Transmit partnered to explore strategies for creating more memora ...
Intersection of Audience Data and Creative Optimization
Author: Media Trials Team
12/20/2024. 2 min read
The growth of high-fidelity, scaled audience data has been progressively improving how programmatic advertising technology connects brands with engaged and receptive audiences. Magna and Nexxen recently released a report, The Intersection of Audience Data + Creative Optimization: How to Drive Action on Streaming TV, tha ...
The Global Ad Market Reached $933 Billion This Year
Author: Vincent Letang
12/13/2024. 2 min read
On Monday December 9th MAGNA published the December update of its Global Advertising Forecast.
Here are ten key findings:
Media owners' ad revenues reached an estimated $933 billion in 2024, up +10%, in line with MAGNA's mid-year forecasts.
The advertising revenues of traditional media owners (TMO) - from the cross-platfo ...