The Impact of Video Ad Length on Performance
Author: Lisa Kimura
01/11/2021. 1 min read
In the early days of video ad lengths, it was generally known that short video ads were effective at generating awareness, but less so when it came to persuasiveness. A new study by MAGNA, IPG Media Lab, and Snapchat, revealed that these "truths" about the effectiveness of video ad length performance are no longer accurate.
Today, we kn ...
The Linear Squeeze and the Streaming Tide
Author: Brian Hughes
01/11/2021. 1 min read
As video viewing--particularly for scripted series--shifts to streaming platforms, linear audiences are being squeezed more than ever, and live content like news and sports are becoming central to traditional TV's value proposition.
Key Findings Include:
- Linear supply continues to be squeezed by viewing shifts, which hav ...
4Q20 Media Access Quarterly
Author: Stefanie Morales, Mike Leszega
01/11/2021. 2 min read
In the final edition of 2020, we cover the on-going loss of traditional MVPD subscribers, which came in with lower than expected losses in third quarter, and the best performance in two years. We also dig into the record breaking sales of the next-generation game console releases from Sony and Microsoft, as well as streaming music services, whic ...
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