Global Ad Market Recovers in Second Quarter as Expected
Author: Vincent Letang
10/03/2023. 3 min read
Key findings
- After stagnating in the first quarter (+1.7% yoy), global ad sales re-accelerated in the second quarter in every large market (average +6.4% yoy).
- However, traditional media owners did not fully benefit from the improvement in ad spend: 2Q23 ad revenues were down -2.9% after 1Q23 down -5.5% (full ...
MAGNA RAISES US AD SPEND FORECAST FOR 2023/2024 ON STRONGER ECONOMIC OUTLOOK
Author: Vincent Letang
09/18/2023. 4 min read
KEY FINDINGS
US AD MARKET RECOVERS IN THE SECOND QUARTER (+4.4%)
Author: Michael Leszega
08/25/2023. 4 min read
KEY TAKEAWAYS