Discover our latest reports, forecasts and insights on advertising spend, audience and
consumption trends, and proprietary research findings.

Access Global Ad Data

US National TV Update: Ad-Supported Streaming Finally Stabilizes Total Ad Revenues

Author: Michael Leszega

11/15/2024. 4 min read

Key Findings

National television advertising sales (linear networks and premium long-form streaming) rose by +1% year-over-year in the third quarter of 2024 to $10.5 billion, excluding cyclical spending. It was the first quarterly growth recorded since the end of the post-COVID surge two years ago.

Including cyc ...

Author: Luke Stillman

11/01/2024. 4 min read

Key Findings

Global digital advertising revenues grew by double-digits for the fifth consecutive quarter: +14% globally, +13% in the US, in line with MAGNA forecasts.
Metas Q3 ad revenues increased by +19% y/y (+16% in the US) driven by AI momentum.
Googles revenues grew by +12% in the US and globally.< ...

Read More

Beyond the Prescription: Exploring the Full Impact of Pharma Ads

Author: Jonathan Jusczyk

10/11/2024. 2 min read

Have you ever wondered how effective pharma ads really are? We did too. We teamed up with DeepIntent to dive into their impact from both the doctor and patient perspectives. Our research involved 1,166 patients, representing a diverse demographic who visit their doctor at least once a year, and 1,001 doctors from various specializations with ove ...

View More Reports