Intersection of Audience Data and Creative Optimization

Author: Media Trials Team

12/20/2024. 2 min read

The growth of high-fidelity, scaled audience data has been progressively improving how programmatic advertising technology connects brands with engaged and receptive audiences. Magna and Nexxen recently released a report, The Intersection of Audience Data + Creative Optimization: How to Drive Action on Streaming TV, tha ...

The Global Ad Market Reached $933 Billion This Year

Author: Vincent Letang

12/13/2024. 2 min read

On Monday December 9th MAGNA published the December update of its Global Advertising Forecast.

Here are ten key findings:

Media owners' ad revenues reached an estimated $933 billion in 2024, up +10%, in line with MAGNA's mid-year forecasts.

The advertising revenues of traditional media owners (TMO) - from the cross-platfo ...

US National TV Update: Ad-Supported Streaming Finally Stabilizes Total Ad Revenues

Author: Michael Leszega

11/15/2024. 4 min read

Key Findings

National television advertising sales (linear networks and premium long-form streaming) rose by +1% year-over-year in the third quarter of 2024 to $10.5 billion, excluding cyclical spending. It was the first quarterly growth recorded since the end of the post-COVID surge two years ago.

Including cyc ...