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Optimizing Healthcare Ads for Streaming TV Success

Author: Jonathan Jusczyk

05/08/2025. 3 min read

MAGNA Media Trials partnered with Kargo on a new study to quantify the current consumer perceptions of healthcare ads. It also assessed to what extent the features of the Branded Canvas TV ad format can deliver on those expectations.

The research consisted of a two-pronged methodology: in-lab neuro testing to measure subconscious res ...

Author: Alice Bell-Black, Tom Brengel

04/04/2025. 6 min read

Key Findings

The Men's Tournament saw few upsets in the first four rounds this year due to experienced transfers in the Transfer Portal. The Final Four features all #1 seeds for the first time since 2008.
The tournament's ratings to date are on par with the past few years, averaging 9.5 million total viewer ...

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2025: A Big Year for Gaming

Author: James Roth

04/04/2025. 2 min read

The 2025 IAB PlayFronts returned for its fourth edition, showcasing gaming's dynamic marketing potential. Industry leaders presented insights highlighting gaming's extensive screen time across demographics, improved ad measurability, and creative ways for brands to connect with diverse audiences.

Discord, ...

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