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US Advertising Sales Growth Slows Alongside Global Market, but Will Pickup in Second Half

Author: Michael Leszega

12/07/2022. 4 min read

Key Highlights

The winter update of the MAGNA US Ad Forecast predicts media owners advertising revenues will grow by +4% to reach $329 billion in 2023 , or +6% excl. spending around cyclical events.

The +6% forecast excluding cyclical events for 2023 is a downgrade from previous MAGNA forecasts: +8% in the Ju ...

Author: Vincent Letang

12/05/2022. 4 min read

After a strong start in 2022 (e.g. US 1H: +11%), advertising spending growth slowed significantly in the second half amidst global economic uncertainty (US 2H: +3% excluding political). Nevertheless, full-year 2022 ad revenues still grew by +6.6% to $795 billion, helped by record levels of cyclical spending (elections in Brazil and the US, Winte ...