Digital Media Sales Mostly Stabilized in 4Q, Though Google Reported First Loss Since Pande
Author: Michael Leszega
02/03/2023. 5 min read
The Relationship Between Brand Personality and Content Appropriateness
Author: Shammarie Mathis
01/23/2023. 2 min read
Questionable content largely remains the great unknown within the digital landscape, especially as it relates to advertising. To better understand the impact of grey content, MAGNA Media Trials, in collaboration with Channel Factory, conducted a study to examine the nuances of such content, especially as it relates to consumer perceptions of bra ...
Connecting Culturally Through Digital Audio Ads
Author: Prayushi Amin
01/18/2023. 2 min read
The "Challenging the One & Done Approach" set out to determine the most impactful digital-audio, ad-creative strategy for multicultural audiences. The report analyzed the importance of culture for today's American consumer, along with what happens when brands connect to multicultural consumers on a cultural level through digital audio ads....