Snapchat Guides Revenue Lower, Social Media Ad Growth Slows Down
Author: Luke Stillman, Vincent Letang, Elijah Harris
05/25/2022. 4 min read
KEY FINDINGS
- Snap comments about deteriorating business conditions and reducing 2Q revenue guidance is not entirely a surprise following the disappointing revenues that Facebook reported in 4Q21 and 1Q22
- All media owners and media types are affected by weaker-than-expected economic growth, especially in Europe
Linear TV Inflation Accelerating
Author: Vincent Letang
05/13/2022. 3 min read
Media buyers surveyed by MAGNA in April 2022 anticipate television costs (net CPM on a broad demographic, typically 18-49) to grow by an average +14% over full-year 2022 for linear TV worldwide. This is an increase on the previous MAGNA survey (published Jan. 2022) when expectations averaged +12% globally. This is a similar inflation rate as wha ...
National TV Update: Cross-Platform Ad Sales Up 7% in the First Quarter
Author: Michael Leszega
05/13/2022. 4 min read
KEY FINDINGS