US National TV Update: Ad-Supported Streaming Finally Stabilizes Total Ad Revenues
Author: Michael Leszega
11/15/2024. 4 min read
Key Findings
Double-Digit Growth Continues for Digital Advertising, Powered by AI
Author: Luke Stillman
11/01/2024. 4 min read
Key Findings
- Global digital advertising revenues grew by double-digits for the fifth consecutive quarter: +14% globally, +13% in the US, in line with MAGNA forecasts.
- Metas Q3 ad revenues increased by +19% y/y (+16% in the US) driven by AI momentum.
- Googles revenues grew by +12% in the US and globally.< ...
Beyond the Prescription: Exploring the Full Impact of Pharma Ads
Author: Jonathan Jusczyk
10/11/2024. 2 min read
Have you ever wondered how effective pharma ads really are? We did too. We teamed up with DeepIntent to dive into their impact from both the doctor and patient perspectives. Our research involved 1,166 patients, representing a diverse demographic who visit their doctor at least once a year, and 1,001 doctors from various specializations with ove ...