Google Announces Topics as a Replacement for FLoCs
Author: MAGNA & KSO
01/27/2022. 2 min read
Yesterday Google announced a new Privacy Sandbox proposal for interest-based advertising called Topics API. The development of Topics API improves upon many of the shortcomings of the previous FLoC trials, which were discontinued in July 2021. FLoCs grouped users based on cohorts, which generated concerns amongst privacy advocates that it would ...
New MAGNA Global Ad Landscape details Huge Ad Spending Growth in 2021 and Continued Recove
Author: Vincent Letang
01/18/2022. 2 min read
Global advertising revenue growth experienced a once-in-a-lifetime spike in 2021 due to an incredible alignment of drivers. The economic cycle showed huge growth, with most global economies bouncing back from dismal performances in 2020 as consumers opened their wallets as the COVID crisis receded. Furthermore, tailwinds from the acceleration of ...
Advertising Grew by An Unprecedented +22% in 2021
Author: Vincent Letang
12/07/2021. 3 min read
- Globally, media owners advertising revenues grew by +22% in 2021 (+25% in the US) to reach a new all-time high of $710 billion, followi ...
MAGNA just updated its Global Advertising Forecasts analyzing and forecasting net ad spend over 70 countries and 10 media types. Ten key findings below:
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