Flash POV: Paramount+ and ViacomCBS' Streaming Strategy

Author: David Tucker

02/25/2021. 5 min read

ViacomCBS Aims to Cover all Their Bases in the Streaming World, with Paramount+ at the Center

Background

Across three hours yesterday during their quarterly investor presentation, executives and media personalities from ViacomCBS laid out an ambitious plan to supercharge the company's presence in the ...

Magnite Buys SpotX; More Ad-Tech Consolidation to Come

Author: Luke Stillman

02/05/2021. 2 min read

This morning, Magnite (the combination of Rubicon Project and Telaria) agreed to buy SpotX from RTL (the European TV company), for $1.17 billion. The combination will further Magnites lead as the largest independent omnichannel sell side advertising platform. The acquisition of SpotX furthers Magnites focus on video and CTV, augmenting Magnites ...

Strong Holiday Ecommerce Spending Drives Growth at Digital Giants

Author: Michael Leszega

02/03/2021. 4 min read

The three major digital media companies: Google, Facebook and Amazon, reported the best growth in years in the fourth quarter, thanks in part to a longer holiday season that de-emphasized in store shopping for e-commerce. As we have noted before, the ad revenue performance highlights the ever-widening gap between digital media formats and all ot ...