US Ad Spend Boosted by Streaming, Paris, and Harris

Author: Michael Leszega, Vincent Letang

09/16/2024. 3 min read

Key Findings

After a strong first half, MAGNA has raised its full-year, non-cyclical, 2024 ad spend growth forecast to +8.9%.

Including record-high political and Olympic spending, total media owner's ad sales will grow by +11.4% to $377 billion.

Automotive, CPG, and Technology (AI) are among the indus ...

National TV Update: Streaming Now Accounts for 25% of National TV Ad Revenues

Author: Michael Leszega

08/09/2024. 4 min read

Key Findings

US national television advertising sales were stable in the second quarter (-1% vs 2Q23), the best performance in two years.

The industry's efforts to develop the penetration of ad-supported streaming platforms was rewarded in the second quarter, as streaming ad sales grew by +21%, i.e. nearly offs ...

Double Digit Growth Continues for Digital Media

Author: Vincent Letang

08/06/2024. 4 min read

Key Takeaways

Google's global ad sales grew +11% in 2Q24 (US +15%).

Meta's ad revenue grew by +22% (US +17%).

Amazon's ad sales grew by +20%.

Overall "Big Three" ad sales grew by +15% (US +16%) in 2Q24 to $116 billion.

Quarterly growth rates are slowing down only slightly from ...