Retail Media Network Spending On the Rise
Author: Luke Stillman
05/15/2023. 2 min read
Retail Media Networks are seeing significant growth this year driven by multiple tailwinds. Those tailwinds are:
- The acceleration in Ecommerce (e.g., in CPG product categories)
- The deterioration in the availability of targeting data for brands and publishers
- The addiction of brands to precise attribution and ...
NATIONAL TV AD SALES RESILIENT, BUT AVOD REVENUES SLOW DOWN
Author: Michael Leszega
05/12/2023. 4 min read
KEY TAKEAWAYS:Cross-Platform national long-form video advertising sales (linear TV + premium streaming) dropped -4% in the first quarter in the US ($12.3bn). It is actually a milder decline than anticipated and milder than the performance of the two previous quarters (around -8%). Linear national TV sales fell -4.5% in the qua ...
What Does the Future of Social Commerce Entail?
Author: Prayushi Amin
04/28/2023. 2 min read
There has never been a better time for brands to sell on social media. People are already shopping on social media, and the data shows that they will continue to do so. New research by the Media Trials team, Reprise Commerce, and Snap, set out to establish what consumers want today while shopping online and explore new ways of guiding the purcha ...