Advertising Spending Keeps Growing Despite Economic Uncertainty
Author: Vincent Letang
06/15/2022. 4 min read
Global ad spend and media owners advertising revenues will grow by +9% in 2022 to $816 billion while the U.S. market will grow by +11%. This is slightly below the previous MAGNA forecast (+12% in December 2021). Ad spend will grow by +6% in 2023.
GLOBAL: ORGANIC AND CYCLICAL FACTORS MITIGATE ECONOMIC SLOWDOWN
After a stron ...
Linear TV Inflation Accelerating
Author: Vincent Letang
05/13/2022. 3 min read
Media buyers surveyed by MAGNA in April 2022 anticipate television costs (net CPM on a broad demographic, typically 18-49) to grow by an average +14% over full-year 2022 for linear TV worldwide. This is an increase on the previous MAGNA survey (published Jan. 2022) when expectations averaged +12% globally. This is a similar inflation rate as wha ...
National TV Update: Cross-Platform Ad Sales Up 7% in the First Quarter
Author: Michael Leszega
05/13/2022. 4 min read
KEY FINDINGS
Featured Reports
