Data Fueled Creative: Leveraging advanced data for media + creative
Author: Courtney Berthiaume
03/13/2024. 1 min read
Brands and marketers can form deeper connections with important audiences using data-fueled creativity and media strategies. A new research study from Magna Media Trials, Mediabrands Content Studio (MBCS), and Google, quantified the value and impact of utilizing advanced data in creative and media strategy. Results clearly demonstrated the power ...
NATIONAL TV AD SALES CONTINUED TO ERODE IN FOURTH QUARTER
Author: Michael Leszega
03/03/2024. 4 min read
KEY FINDINGS:
Unleashing Influence: A Marketers' Guide To Influencers' Success
Author: Prayushi Amin
02/27/2024. 2 min read
With media spend on the global influencer market expected to rise, a new research report released recently by Snapchat & MAGNA Media Trials reveals how content creators and brand-sponsored content could push the industry even further. The robust study called "Unleashing Influence: A Marketers' Guide to Influencer Success" explored users' percept ...