To Infinity, and Beyond: 1Q Search Results Were Best in a Decade; 2Q May be Even Stronger
Author: Michael Leszega
05/14/2021. 4 min read
Digital advertising continues to grow at rocket speed while national TV is still convalescent. Improved economic outlook bodes well for the rest of 2021.
Key Findings:
1. Search and social advertising grew by 34% and 46% respectively in the first quarter.
2. National TV ad sales were down 3% as poor ratings and timing o ...
The Big Three Digital Players Now Account for Half of All Ad Sales
Author: Vincent Letang
05/05/2021. 2 min read
MAGNA has just published new estimates on the concentration of market power in the US advertising market, as part of the latest US Media Landscape.
The most striking stat is the continued growth in the combined market ...
Advanced Addressable Direct Mail Allows You to Target Your HVAs in High-Touch Media
Author: Michael Leszega, David Tucker
04/20/2021. 3 min read
Today MAGNA releases its new report on direct mail, ROI to Sender, which analyzes key advertising and audience trends, explores new product developments like advanced addressable direct mail, examines how to incorporate direct mail in a media mix and lists best practices for running a direct mail campaign.
The report, ROI to ...
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