US AD MARKET SLOWS DOWN UNDER ECONOMIC UNCERTAINTY BUT MEDIA INNOVATION ATTRACTS MORE MARK
Author: Vincent Letang
03/27/2023. 3 min read
SIX KEY FINDINGS
Reaching and Influencing Ad-Filtering Users
Author: Courtney Berthiaume
03/22/2023. 1 min read
If two assumptions can be made about advertising, it's that consumers are attempting to filter out intrusive ads, while advertisers are striving to capture their attention. Although seemingly counterintuitive, these opposing behaviors actually create an environment where advertisers and media agencies can succeed. Reaching & Influencing Ad- ...
India Hits Important Milestones in 2023, Leads Global Ad Spend Growth
Author: Vincent Letang
03/10/2023. 3 min read
2023 is an important milestone for India. It is about to become the largest nation on earth, with 1.42 billion people, surpassing China's 1.41 billion. 2023 is also the year when the Chinese population stops growing and starts to shrink, despite the scrapping of the one-child policy, while the India population continues to grow, thanks to a fert ...
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